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Company Profile

Company Overview

VIVA Packaging – Roorkee, part of the ALPHA Group (PET segment since 1995), is a fast-growing, technology-driven manufacturer of PET, PP, and HDPE bottles, jars, preforms, and closures.

Established in 2010, the Roorkee facility operates with advanced ISBM, injection, and extrusion blow molding systems to deliver precision-engineered packaging solutions across pharmaceuticals, FMCG, dairy, food, and industrial sectors.

With a clear vision to scale manufacturing capacity significantly in the coming years, VIVA Packaging combines operational discipline, sustainable practices, and modern infrastructure to provide high-performance, future-ready packaging solutions.



Company History

The journey of VIVA Packaging is rooted in deep technical expertise and long-standing experience in the Indian packaging industry.

The ALPHA Group entered the PET bottle manufacturing segment in 1995, recognizing the growing demand for reliable and high-quality rigid plastic packaging across pharmaceuticals, FMCG, food, and personal care industries. Over the years, the Group emerged as one of the largest packaging players in Asia in this segment, known for scale, technical capability, and consistent quality.

Leveraging this expertise and market leadership, Viva Pack Pvt. Ltd. was incorporated in 2010 to strengthen the group’s presence in North India.

The Roorkee manufacturing facility was strategically established to serve customers efficiently with modern infrastructure, skilled manpower, and a focused approach to quality-driven manufacturing. Since inception, the unit has operated with a production capacity of 8 metric tons, supported by advanced machinery, standardized processes, and a strong quality management system.

Over the past decade, VIVA Packaging – Roorkee has built a solid reputation as a dependable manufacturing partner, supplying PET, PP, and HDPE bottles, jars, and containers to customers across multiple industries. The company has consistently evolved by upgrading technology, expanding product ranges, and aligning with sustainable manufacturing practices—while maintaining continuity in its operations, workforce, infrastructure, and customer relationships.

Today, VIVA Packaging – Roorkee continues to operate with the same facilities, experienced team, and customer-first philosophy that have defined the company since its establishment, reinforcing its position as a trusted name in rigid plastic packaging.